Marketing and Management Satisfaction and Dissatisfaction Scores

Question: Describe about the Marketing and Management for Satisfaction and Dissatisfaction Scores. Answer: Define the management problem and the marketing research the problem. What are the appropriate research questions for this study? The management problem here is about the number of student are effected by the underlying causes of satisfaction and dissatisfaction. Another concern was aggravated by the low response to comments and of the less number of complaints. Thus the issue about student satisfaction and dissatisfaction scores needs to be monitored (Rossi and Anderson 2013). Should the research design for the study be formulated? Yes the research design must be formulated in a number of ways. The research design must be looking at the after effects of the importance of satisfaction and dissatisfaction scores. The other issues are due to the effect of such formulation (Pickard 2012). Firstly, the idea is to draw the possible list of respondents and then collect primary research responses to draw conclusions statistically. How should the research design be constructed and what questions need to be asked? The questions required are looking at the effects of satisfaction ratings and the comparison must be clearly drawn out. Thus the research must be elaborate and conclusive statistically. What research data are relevant for this study? The research data must include the responses from the college students. The students must be asked illustrative questions. The questions must be conclusive to suggest answers about the satisfaction ratings. Another concern was aggravated by the low response to comments and of the less number of complaints. The target audience will be the several surveyors of the college. These companies that spends a lot of money in maintaining the systems for their employees can save hugely on their lease agreements. What is the sampling frame and data would suit in this context? The sampling must be stratified random. The statistical tools used must be clearly connected and statistical analysis. There are several ways in the sampling can be performed (Fowler 2013). What steps to be followed to design a questionnaire? The questionnaire must be long and illustrative and must ensure full completeness of the structure. The questions must be conclusive to suggest answers about the satisfaction ratings. Also the questionnaire must be accepting all types of feedback from the students. It must contain all types of outcomes that students can give. The questionnaire must be structured to give a scalar based response structure. Firstly, the idea is to draw the possible list of respondents and then collect primary research responses to draw conclusions statistically (Brinkmann 2014). References Brinkmann, S., 2014.Interview(pp. 1008-1010). Springer New York. Pickard, A., 2012.Research methods in information. Facet publishing. Rossi, P.H. and Anderson, A.B., 2013.Handbook of survey research. Academic Press. Fowler Jr, F.J., 2013.Survey research methods. Sage publications.