Advertising Strategy Assignment Example | Topics and Well Written Essays - 500 words

Advertising Strategy - Assignment Example Advertising has grown and evolved into a complex form of communication with thousands of different methods of business to get a message to the consumer. The hotel can also come up with ways to advertise itself to the public through making of appropriate use of touchy images and portraits of the hotel in the newspapers, using of words and phrases that will attract customers to it. The advertisements can create the desire in the clients to want to be part of the hotel and the people enjoying the good things that the hotel has to offer. Some cave paintings can also come in handy when it comes to ensuring that the hotel is well advertised. The most effective advertising tactic is making an adoption of a single strategy that is clear and corresponding to the needs of the people around the hotel. The business financial resource is what needs to dictate the tactic of advertising. One can run public promotion across the town or make the advertisement on radio and television. For instance, a campaign can promote a product’s prices that are low while radio and television advertisement can promote services a and products that are of high quality. This will ensure that the tactic corresponds with the gain accrued from the sale of the same product or service. Another good tactic is ensuring that the target population has access to the advert and can be wooed towards joining the Ocho Rios fraternity. This can be measurable by the turn out in customers after the advert. Different adverts should have a diversified approach to prices and services offered in order to attract customers of all calibers. More so, the adverts should be content based rather than emphasizing on the prices. It should show the quality of services offered by the hotel and the serenity of the environment where it is located rather than making rounds on the pricing. Customers can pay any amount for services offered provided they enjoy and are

Mercedes Benz Customers Services Case Study Example | Topics and Well Written Essays - 2250 words

Mercedes Benz Customers Services - Case Study Example Mercedes Benz is a brand name for automobiles, trucks, buses, Lorries. At times, it is only referred as Mercedes or even Benz. Currently, the organization is known for making the most prestigious vehicles in the world. It serves customers from all over the world through their sales agents. The company was originally started for Daimler-Benz AG but it is currently owned by DaimlerChrysler AG. The history of the company dates back from 1926 when two companies Daimler Motoren Gesellschaft and Benz & Cie merged and came up with Daimler-Benz Company. The company vehicles are available in over 130 countries in the world through their select dealers.  The company deals with both individual and corporate clients from any part of the world who might be interested in purchasing a prestigious vehicle from their company. All their vehicles bear a brand name Mercedes Benz and it is currently the world’s leading automotive manufacturers. The company offer for sales their products to indiv idual clients who are interested in their vehicles either through the company itself or through their agents. Some clients have got the specification for the kind of vehicles they want, and for this case, their deliver their quotation to the firm’s manufacturing unit. Others just purchase their vehicles from the sales agents that are scattered at every part of the world. They also offer for sale their vehicles spare parts and for this case, the customers do not have to worry in case the car breaks down.   ... They also offer for sale their vehicles spare parts and for this case, the customers do not have to worry in case the car breaks down. The individual clients of the Mercedes Benz Company have different need and expectations for their vehicles depending on their tastes and preferences. The company has a number of Mercedes Benz models for their customers to choose from according to their different tastes and preferences. In case they still have not gotten a vehicle that fit the specification their need, they can contact the company for special order. For this case, they have an option of ordering their vehicles directly from the company's factory. Although this kind of order can take some time before the vehicle is delivered to the client, at least the customer finally get the kind of a vehicle he wanted according to his taste and preferences. Corporate Clients The company on the other hand deals with corporate clients who may need a number of vehicles for their organisation. For this case, they make a special arrangement with the company on the number of vehicles they need, their specifications and the delivery time for the vehicles. In such as case, these kinds of clients are given special discounts for ordering such a large number of fleet of vehicles. Some of the corporate clients that the company deals with are: governments from a number of countries; non-government organisation and private companies. In such a case, there is a special arrangement for corporate clients. When it comes to the corporate clients, they have some specification they may need for their vehicles and for this case, they may order directly from the factory plant in case they fail to get one from the models produced by the company. In such a case, these clients have to wait for